2026 Edition
The Red Carpet
The exclusive showcase for your innovationsat in‑Vitality 2026.
Prestige Showcase
Capture the attentionof industryprofessionals.
This initiative is designed for companies looking to increase visitor traffic to their stand, or to that of their local partner, as well as for those wishing to strongly promote the effectiveness and scientific benefits of a hero ingredient or key product. The project is particularly valuable for international companies represented by an Italian distributor, as well as for finished product manufacturers seeking to stand out in the market and give their solutions independent, high impact visibility.
About the Red Carpet
Where innovation and creativity come together.
Following the success of the previous edition, the Red Carpet returns as the reference showcase for companies that want to highlight their innovations and present projects, ingredients or products capable of generating a real, positive impact.
It is not just an exhibition. It is a dedicated space for those developing intelligent production models, enhancing excellence and building measurable innovation within the industry.
Premium Services
What the package includes
Illuminated Showcase
An illuminated display case with secure locking, designed to physically present your hero product.
Custom Graphics
A dedicated layout that clearly communicates the formulation, key benefits and special features of your solution.
Dedicated Web Page
Digital presence on the official event website, either Making Cosmetics or in‑Vitality.
QR Code Integration
A QR code on the display totem, allowing visitors to download your digital brochure directly.
The Perfect Commercial Amplifier
A tailored strategy for your brand
Second Chance
Offers an outstanding second chance for positioning to companies that have launched a new ingredient but were unable to secure a place in the TechFocus programme.
Reach Multiplier
Strengthens the communication reach and visual impact of companies already featured in the TechFocus or LabFocus technical programmes.
Competitive Advantage
Provides a crucial competitive edge to companies entered in the Wise Ingredient Award that want to clearly differentiate themselves from the competition.
Submit your application
Turn your vision into the spotlight: book your Red Carpet today and give excellence the showcase it deserves.
Applications will be reviewed by a selected committee of industry experts. Submit your proposal now and seize the opportunity to give your company greater visibility.